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Page 6 of 7

  Title Copies
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin Series in Marketing) 
Edition: 3rd/Studnt 
Year: 1994 
ISBN: 0256136963 
ISBN 13: 9780256136968 
Call No: 659.1 BEL 
 1 
Introduction to Accounting: An Integrated Approach 
Edition: 2nd 
Year: 1999 
ISBN: 0070306761 
ISBN 13: 9780070306769 
Call No: 657 INT 
 1 
Financial Accounting & Reporting 
Edition: 5 
Year: 2000 
ISBN: 0273651560 
ISBN 13: 9780273651567 
Call No: 657 ELL 
 1 
Marketing Planning and Strategy 
Edition: 6th 
Year: 2000 
ISBN: 0324014805 
ISBN 13: 9780324014808 
Call No: 658.8 JAI 
 1 
Advertising and Promotion: An Integrated Marketing-Communications Approach (The McGraw-Hill/Irwin series in marketing) 
Edition: 5th edition 
Year: 2000 
ISBN: 0071180265 
ISBN 13: 9780071180269 
Call No: 659.1 BEL 
 1 
Beyond Branding: How Savvy Marketers Build Brand Equity to Create Products and Open New Markets 
Year: 1993 
ISBN: 1557384282 
ISBN 13: 9781557384287 
Call No: 658.5 MAR 
 1 
Marketing Plans (The Pitman marketing series) 
Year: 1995 
ISBN: 0273616935 
ISBN 13: 9780273616931 
Call No: 658.802 HAT 
 1 
Marketing Planning: A Step-by-Step Guide 
Year: 1996 
ISBN: 0132420414 
ISBN 13: 9780132420419 
Call No: 658.8 TAY 
 1 
Emotional Branding: The New Paradigm for Connecting Brands to People 
Edition: 1st 
Year: 2001 
ISBN: 1581150784 
ISBN 13: 9781581150780 
Call No: 658.827 GOB 
 1 
Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) 
Edition: 1 
Year: 1999 
ISBN: 1578511445 
ISBN 13: 9781578511440 
Call No: 658.827 HAR 
 1 
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