Optima International College Library
Create Library
Login
Home
Catalog
Search Catalog
Database A-Z
Top Collections
New Collections
My Account
Ask a Librarian?
Search
All
Audio/Visuals
Books
E-Books
E-Journals
Journals
News Clippings
Other
Publications
References
Software
Thesis
Default
Id
Title
Call No
ISBN
ISSN
ASIN
LCCN
DDC
OCLC
UPC
Author
Publisher
Category
Tags
Subject
Abstract
Description
Clear
Author:
George E. Belch
[
All
]
Page 1 of 1
Title
Authors/Editors
Publisher
Type
Copies
Advertising and Promotion: An Integrated Marketing-Communications Approach (The McGraw-Hill/Irwin series in marketing)
Edition
:
5th edition
Year
:
2000
ISBN
:
0071180265
ISBN 13
:
9780071180269
Call No
:
659.1 BEL
George E. Belch
Michael A. Belch
McGraw-Hill Publishing Co.
Books
1
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin Series in Marketing)
Edition
:
3rd/Studnt
Year
:
1994
ISBN
:
0256136963
ISBN 13
:
9780256136968
Call No
:
659.1 BEL
George E. Belch
Michael A. Belch
Irwin Professional Pub
Books
1