Optima International College Library
Create Library
Login
Home
Catalog
Search Catalog
Database A-Z
Top Collections
New Collections
My Account
Ask a Librarian?
Search
All
Audio/Visuals
Books
E-Books
E-Journals
Journals
News Clippings
Other
Publications
References
Software
Thesis
Default
Id
Title
Call No
ISBN
ISSN
ASIN
LCCN
DDC
OCLC
UPC
Author
Publisher
Category
Tags
Subject
Abstract
Description
Clear
Publisher:
McGraw-Hill Publishing Co.
[
All
]
Page 1 of 1
Title
Authors/Editors
Publisher
Type
Copies
Advertising and Promotion: An Integrated Marketing-Communications Approach (The McGraw-Hill/Irwin series in marketing)
Edition
:
5th edition
Year
:
2000
ISBN
:
0071180265
ISBN 13
:
9780071180269
Call No
:
659.1 BEL
George E. Belch
Michael A. Belch
McGraw-Hill Publishing Co.
Books
1
Essentials of Marketing
Edition
:
3rd
Year
:
1998
ISBN
:
0077094379
ISBN 13
:
9780077094379
Call No
:
658.8 LAN
Geoff Lancaster
Lester Massingham
McGraw-Hill Publishing Co.
Books
2
International Marketing (The Mcgraw-Hill/Irwin Series in Marketing)
Edition
:
11I.S.ed
Year
:
2016
ISBN
:
0071123121
ISBN 13
:
9780071123129
Call No
:
658.848 CAT
Philip R. Cateora
McGraw-Hill Publishing Co.
Books
1
Introduction to Business Strategy: Text and Cases
Edition
:
2nd
Year
:
1999
ISBN
:
0077094514
ISBN 13
:
9780077094515
Call No
:
658.4012 MOR
Anthony R. Morden
McGraw-Hill Publishing Co.
Books
1
Management
Year
:
2001
ISBN
:
0071123393
ISBN 13
:
9780071123396
Call No
:
658 GOM
Luis R. Gomez-Mejia
David B. Balkin
Luis Gomez-Meji
McGraw-Hill Publishing Co.
Books
1
Principles of Services Marketing
Edition
:
2nd
Year
:
1998
ISBN
:
0077094344
ISBN 13
:
9780077094348
Call No
:
658.8 PAL
Adrian Palmer
McGraw-Hill Publishing Co.
Books
1
The Business and Marketing Environment
Edition
:
3rd
Year
:
1999
ISBN
:
0077094948
ISBN 13
:
9780077094942
Call No
:
658.8 PAL
Adrian Palmer
Ian Worthington
Bob Hartley
Mary Mullholland
McGraw-Hill Publishing Co.
Books
1