Principles of Services Marketing
Type
Book
Authors
ISBN 10
0077094344
ISBN 13
9780077094348
Category
Unknown
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Publication Year
1998
Publisher
Pages
340
Subject
Marketing -- Management.
Description
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing. The overall strategy here is the focus on service industries and HRM, specific to service applications. One case study per chapter is a feature of this edition, and these are taken from newspaper articles written to stress basic principles and to reduce perishability with time. - from Amzon
Number of Copies
1
