The Business and Marketing Environment
Type
Book
Authors
ISBN 10
0077094948
ISBN 13
9780077094942
Category
Unknown
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Publication Year
1999
Publisher
Pages
340
Subject
Marketing.
Tags
Description
This text includes the management of information by discussing key indicators of the marketing environment, environmental scanning, marketing information systems and the management of customer, supplier and distributor information. - from Amzon
Number of Copies
1
