Marketing: The Core (Mcgraw-Hill/Irwin Series in Marketing)
Type
Book
Authors
ISBN 10
0072547030
ISBN 13
9780072547030
Category
Unknown
[ Browse Items ]
Publication Year
2003
Publisher
Pages
500
Subject
Marketing.
Description
MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors. - from Amzon
Number of Copies
1
