Beyond Branding: How Savvy Marketers Build Brand Equity to Create Products and Open New Markets

Type
Book
Authors
Joe Marconi
 
ISBN 10
1557384282 
ISBN 13
9781557384287 
Category
Unknown  [ Browse Items ]
Publication Year
1993 
Publisher
Probus Professional Pub 
Pages
225 
Subject
Branding (Marketing) 
Tags
Management & Leadership, Advertising, Product Management, Accounting 
Description
Book by Marconi, Joe - from Amzon 
Number of Copies
1 
Accession‎ No Call No Availability
693 658.5 MAR   Yes

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