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Tag: Product Management [ All ]

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  Title Copies
Beyond Branding: How Savvy Marketers Build Brand Equity to Create Products and Open New Markets 
Year: 1993 
ISBN: 1557384282 
ISBN 13: 9781557384287 
Call No: 658.5 MAR 
 1 
Brand Warfare: 10 Rules for Building the Killer Brand 
Edition: 1st 
Year: 2001 
ISBN: 0071362932 
ISBN 13: 9780071362931 
Call No: 658.827 DAL 
 1 
Emotional Branding: The New Paradigm for Connecting Brands to People 
Edition: 1st 
Year: 2001 
ISBN: 1581150784 
ISBN 13: 9781581150780 
Call No: 658.827 GOB 
 1 
Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) 
Edition: 1 
Year: 1999 
ISBN: 1578511445 
ISBN 13: 9781578511440 
Call No: 658.827 HAR 
 1