Emotional Branding: The New Paradigm for Connecting Brands to People
Type
Book
Authors
ISBN 10
1581150784
ISBN 13
9781581150780
Category
Unknown
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Publication Year
2001
Publisher
Pages
352
Subject
Branding (Marketing)
Description
A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populations and retail distribution channels, then show how all five senses can be used as powerful marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customize brand presence to different consumer groups, use brand strategies in packaging and display, and facilitate interactive access to products through the Internet. - from Amzon
Number of Copies
1
