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Tag:
Management & Leadership
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Page 1 of 5
Title
Authors/Editors
Publisher
Type
Copies
Advertising, Promotion and Supplemental Aspects of IMC
Edition
:
5
Year
:
1999
ISBN
:
0030211131
ISBN 13
:
9780030211133
Call No
:
658.8 SHI
Terence A. Shimp
South-Western College Pub
Books
1
Basic Marketing Research (The Dryden Press series in marketing)
Edition
:
3
Year
:
1995
ISBN
:
0030983673
ISBN 13
:
9780030983672
Call No
:
658.83 CHU
Gilbert A. Churchill
Harcourt College Pub
Books
1
Beyond Branding: How Savvy Marketers Build Brand Equity to Create Products and Open New Markets
Year
:
1993
ISBN
:
1557384282
ISBN 13
:
9781557384287
Call No
:
658.5 MAR
Joe Marconi
Probus Professional Pub
Books
1
Brand Warfare: 10 Rules for Building the Killer Brand
Edition
:
1st
Year
:
2001
ISBN
:
0071362932
ISBN 13
:
9780071362931
Call No
:
658.827 DAL
David F. D'Alessandro
Michele Owens
McGraw-Hill Companies
Books
1
Cases in Financial Management
Year
:
1980
ISBN
:
0395267153
ISBN 13
:
9780395267158
Call No
:
658.15 VIS
Jerry A. Viscione
George A. Aragon
Houghton Mifflin
Books
1
Churchill, Ford, and Walker's Sales Force Management
Edition
:
7th
Year
:
2002
ISBN
:
0072466480
ISBN 13
:
9780072466485
Call No
:
658.8101 JOH
Mark W. Johnston
Greg W. Marshall
Neil M. Ford
Orville C. Walker
Gilbert A. Sales Force Management Churchill
Mcgraw-Hill (Tx)
Books
1
Compensating New Sales Roles: How to Design Rewards That Work in Today's Selling Environment
Edition
:
1St Edition
Year
:
1999
ISBN
:
0814404367
ISBN 13
:
9780814404362
Call No
:
658.322 COL
Jerome A. Colletti
Mary S. Fiss
Wally Wood
AMACOM
Books
1
Consumer Behavior and Marketing Action
Edition
:
3rd
Year
:
1987
ISBN
:
0534075304
ISBN 13
:
9780534075309
Call No
:
658.8342 ASS
Henry Assael
PWS
Books
1
Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (Bh Marketing Series)
Year
:
1992
ISBN
:
0750606606
ISBN 13
:
9780750606608
Call No
:
658.827 DEC
Leslie de Chernatony
Leslie de Chernatony
Malcolm McDonald
Butterworth-Heinemann
Books
1
Economics of Labour Relations
Edition
:
8th
Year
:
1977
ISBN
:
025601910X
ISBN 13
:
9780256019100
Call No
:
331 BLO
Gordon F. Bloom
Herbert R. Northrup
Irwin Professional Publishing
Books
1
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3
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