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Author:
Malcolm McDonald
[
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]
Page 1 of 1
Title
Authors/Editors
Publisher
Type
Copies
Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (Bh Marketing Series)
Year
:
1992
ISBN
:
0750606606
ISBN 13
:
9780750606608
Call No
:
658.827 DEC
Leslie de Chernatony
Leslie de Chernatony
Malcolm McDonald
Butterworth-Heinemann
Books
1
Marketing Planning for Services (CIM Professional Development)
Year
:
1996
ISBN
:
0750630221
ISBN 13
:
9780750630221
Call No
:
658.802 MCD
Adrian Payne
Malcolm McDonald
Routledge
Books
1
Marketing Plans That Work: Targeting Growth and Profitability
Year
:
1997
ISBN
:
0750698284
ISBN 13
:
9780750698283
Call No
:
658.8 MCD
Warren Keegan
Malcolm McDonald
Butterworth-Heinemann
Books
1
Retail Marketing Plans: How to prepare them, How to use them (Professional Development)
Year
:
1997
ISBN
:
0750620218
ISBN 13
:
9780750620215
Call No
:
658.8 MCD
Malcolm McDonald
Christopher C S Tideman
Butterworth-Heinemann
Books
1
The Marketing Audit: Translating Marketing Theory into Practice (The Marketing Series : Practitioner)
Year
:
1993
ISBN
:
0750617063
ISBN 13
:
9780750617062
Call No
:
658.8 MCD
Malcolm McDonald
John Leppard
Butterworth-Heinemann
Books
1