Advertising, Promotion and Supplemental Aspects of IMC
Type
Book
Authors
ISBN 10
0030211131
ISBN 13
9780030211133
Category
Unknown
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Publication Year
1999
Publisher
Pages
704
Subject
Communication in marketing.
Description
The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever. - from Amzon
Number of Copies
1
