Advertising communications & promotion management

Type
Book
Authors
Rossiter, John R.
Percy, Larry
 
ISBN 10
0071155147 
ISBN 13
9780071155144 
Category
Unknown  [ Browse Items ]
Publication Year
1997 
Publisher
Irwin/McGraw-Hill 
Pages
640 
Subject
Advertising. 
Tags
Advertising, communication_in_marketing, sales_promotion 
Number of Copies
1 
Accession‎ No Call No Availability
811 659.1 ROS   Yes

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