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Accounting
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Page 4 of 7
Title
Authors/Editors
Publisher
Type
Copies
Marketing Mistakes and Successes (25th Anniversary Edition) 8th Edition
Edition
:
8
Year
:
2000
ISBN
:
0471370606
ISBN 13
:
9780471370604
Call No
:
658.8 HAR
Robert F. Hartley
Wiley
Books
1
Marketing Planning and Strategy
Edition
:
6th
Year
:
2000
ISBN
:
0324014805
ISBN 13
:
9780324014808
Call No
:
658.8 JAI
Subhash C. Jain
South-Western Pub
Books
1
Lessons from a Chief Marketing Officer
Edition
:
1
Year
:
2003
ISBN
:
0071403175
ISBN 13
:
9780071403177
Call No
:
658.8 KIR
Brad Kirk
McGraw-Hill
Books
1
Marketing Management: Millennium Edition (10th Edition)
Edition
:
10
Year
:
1999
ISBN
:
0130122173
ISBN 13
:
9780130122179
Call No
:
658.8 KOT
PHILIP KOTLER
Prentice Hall
Books
1
Essentials of Marketing
Edition
:
2
Year
:
2000
ISBN
:
0324043767
ISBN 13
:
9780324043761
Call No
:
658.8 LAM
Charles W. Lamb
Joseph F. Hair
South-Western College Pub
Books
1
Marketing with Student CD-ROM
Edition
:
6th
Year
:
2001
ISBN
:
0324125674
ISBN 13
:
9780324125672
Call No
:
658.8 LAM
Charles W. Lamb
Joe F. Hair
Carl McDaniel
South-Western College Pub
Books
1
Strategic Market Management (Strategic Market Managment)
Edition
:
5
Year
:
1998
ISBN
:
0471177431
ISBN 13
:
9780471177432
Call No
:
658.8 AAK
David A. Aaker
Wiley
Books
1
Beyond Branding: How Savvy Marketers Build Brand Equity to Create Products and Open New Markets
Year
:
1993
ISBN
:
1557384282
ISBN 13
:
9781557384287
Call No
:
658.5 MAR
Joe Marconi
Probus Professional Pub
Books
1
Marketing Plans (The Pitman marketing series)
Year
:
1995
ISBN
:
0273616935
ISBN 13
:
9780273616931
Call No
:
658.802 HAT
Element Books Ltd.
Financial Times/Prentice Hall
Books
1
Marketing Planning for Services (CIM Professional Development)
Year
:
1996
ISBN
:
0750630221
ISBN 13
:
9780750630221
Call No
:
658.802 MCD
Adrian Payne
Malcolm McDonald
Routledge
Books
1
1
2
3
4
5
6
7