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Page 5 of 7
Title
Authors/Editors
Publisher
Type
Copies
BUSINESS MARKETING MANAGEMENT,6E (The Dryden Press series in marketing)
Edition
:
6
Year
:
1997
ISBN
:
0030206332
ISBN 13
:
9780030206337
Call No
:
658.804 HUT
Hutt
Speh
South-Western College Pub
Books
2
Marketing on the Internet: Principles of On-Line Marketing
Edition
:
1st
Year
:
1999
ISBN
:
0130105856
ISBN 13
:
9780130105851
Call No
:
658.8 STR
Judy Strauss
Raymond Frost
Prentice Hall College Div
Books
1
Marketing Planning: A Step-by-Step Guide
Year
:
1996
ISBN
:
0132420414
ISBN 13
:
9780132420419
Call No
:
658.8 TAY
James Taylor
Prentice Hall Press
Books
1
Differentiate or Die: Survival in Our Era of Killer Competition
Edition
:
1
Year
:
2001
ISBN
:
0471028924
ISBN 13
:
9780471028925
Call No
:
658.8 TRO
Jack Trout
Wiley
Books
1
Strategic Marketing Management, Second Edition (Butterworth-Heinemann Marketing Series)
Edition
:
2
Year
:
1997
ISBN
:
075062244X
ISBN 13
:
9780750622448
Call No
:
658.8 WIL
Richard M.S. Wilson
Colin Gilligan
Butterworth-Heinemann
Books
1
Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
Edition
:
1
Year
:
2004
ISBN
:
0471467618
ISBN 13
:
9780471467618
Call No
:
658.8 ZAB
Jeff Zabin
Gresh Brebach
Wiley
Books
1
Strategic Marketing Planning and Control (Cim Student)
Year
:
1999
ISBN
:
0750644826
ISBN 13
:
9780750644822
Call No
:
658.84 ENS
Graeme Drummond
John Ensor
Butterworth-Heinemann
Books
1
Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing
Edition
:
1st
Year
:
2000
ISBN
:
0071357750
ISBN 13
:
9780071357753
Call No
:
658.84 NEW
Frederick Newell
McGraw-Hill Companies
Books
1
Brand Warfare: 10 Rules for Building the Killer Brand
Edition
:
1st
Year
:
2001
ISBN
:
0071362932
ISBN 13
:
9780071362931
Call No
:
658.827 DAL
David F. D'Alessandro
Michele Owens
McGraw-Hill Companies
Books
1
Emotional Branding: The New Paradigm for Connecting Brands to People
Edition
:
1st
Year
:
2001
ISBN
:
1581150784
ISBN 13
:
9781581150780
Call No
:
658.827 GOB
Marc Gobe
Sergio Zyman
Allworth Press
Books
1
1
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3
4
5
6
7