Strategic Market Management (Strategic Market Managment)

Type

Book

Authors

David A. Aaker

ISBN 10

0471177431

ISBN 13

9780471177432

Tags

Management, Advertising, Multilevel, Accounting, Marketing

Description

The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows:How to conduct a structured external and internal analysis of a business with confidenceHow to develop sustainable competitive advantages by developing assets, competencies, and synergiesHow to make strategic investment decisions to generate growthHow to organize to support strategiesHow to compete strategically in hostile, growth and global contexts - from Amzon

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