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Tag:
Accounting
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Page 1 of 7
Title
Authors/Editors
Publisher
Type
Copies
Accounting Principles
Edition
:
3nd
Year
:
1993
ISBN
:
0471600067
ISBN 13
:
9780471600060
Call No
:
657 WEY
Jerry J. Weygandt
Donald E. Kieso
Walter G. Kell
John Wiley and Sons (WIE)
Books
1
Advertising: Its Role in Modern Marketing (The Dryden Press Series in Marketing)
Edition
:
8
Year
:
1994
ISBN
:
0030767520
ISBN 13
:
9780030767524
Call No
:
659.1 ADV
Dryden Pr
Books
1
Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Edition
:
1
Year
:
1999
ISBN
:
1578511445
ISBN 13
:
9781578511440
Call No
:
658.827 HAR
Harvard Business Press
Books
1
Emotional Branding: The New Paradigm for Connecting Brands to People
Edition
:
1st
Year
:
2001
ISBN
:
1581150784
ISBN 13
:
9781581150780
Call No
:
658.827 GOB
Marc Gobe
Sergio Zyman
Allworth Press
Books
1
Marketing Planning: A Step-by-Step Guide
Year
:
1996
ISBN
:
0132420414
ISBN 13
:
9780132420419
Call No
:
658.8 TAY
James Taylor
Prentice Hall Press
Books
1
Marketing Plans (The Pitman marketing series)
Year
:
1995
ISBN
:
0273616935
ISBN 13
:
9780273616931
Call No
:
658.802 HAT
Element Books Ltd.
Financial Times/Prentice Hall
Books
1
Beyond Branding: How Savvy Marketers Build Brand Equity to Create Products and Open New Markets
Year
:
1993
ISBN
:
1557384282
ISBN 13
:
9781557384287
Call No
:
658.5 MAR
Joe Marconi
Probus Professional Pub
Books
1
Advertising and Promotion: An Integrated Marketing-Communications Approach (The McGraw-Hill/Irwin series in marketing)
Edition
:
5th edition
Year
:
2000
ISBN
:
0071180265
ISBN 13
:
9780071180269
Call No
:
659.1 BEL
George E. Belch
Michael A. Belch
McGraw-Hill Publishing Co.
Books
1
Marketing Planning and Strategy
Edition
:
6th
Year
:
2000
ISBN
:
0324014805
ISBN 13
:
9780324014808
Call No
:
658.8 JAI
Subhash C. Jain
South-Western Pub
Books
1
Financial Accounting & Reporting
Edition
:
5
Year
:
2000
ISBN
:
0273651560
ISBN 13
:
9780273651567
Call No
:
657 ELL
Barry Elliott
Jamie Elliott
Financial Times Management
Books
1
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4
5
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