Advertising: Its Role in Modern Marketing (The Dryden Press Series in Marketing)
Type
Book
Authors
ISBN 10
0030767520
ISBN 13
9780030767524
Category
Unknown
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Publication Year
1994
Publisher
Pages
680
Subject
Marketing.
Tags
Description
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech. - from Amzon
Number of Copies
1
