New Arrivals

Page 8 of 5

  Title Copies
Retailing (Mcgraw Hill/Irwin Series in Marketing) 
Edition: 5 Sub 
Year: 1994 
ISBN: 0256120021 
ISBN 13: 9780256120028 
Call No: 658.87 MAS 
 1 
Retailing Mgmt Trans Masters 
Edition: Second edition 
Year: 1995 
ISBN: 0256136742 
ISBN 13: 9780256136746 
Call No: 658.87 LEV 
 1 
International Marketing: A Strategic Approach to World Markets 
Edition: Rev Sub 
Year: 1982 
ISBN: 0046582401 
ISBN 13: 9780046582401 
Call No: 658.848 MAJ 
 1 
Consumer Behaviour 
Edition: International 8 Revised Ed 
Year: 1995 
ISBN: 0030153379 
ISBN 13: 9780030153372 
Call No: 658.8342 ENG 
 1 
The Essence of Consumer Behaviour (Essence of Management: Prentice Hall Series) 
Year: 1997 
ISBN: 0135731224 
ISBN 13: 9780135731222 
Call No: 658.8342 BLY 
 1 
Consumer Behavior and Marketing Action 
Edition: 3rd 
Year: 1987 
ISBN: 0534075304 
ISBN 13: 9780534075309 
Call No: 658.8342 ASS 
 1 
Consumer Behaviour: Basic Findings and Management Implications 
Edition: International Ed 
Year: 1981 
ISBN: 0471094285 
ISBN 13: 9780471094289 
Call No: 658.834 ZAL 
 1 
Instructor's Manual and Video Guide: Consumer behavior 
Edition: 6th edition 
Year: 1997 
ISBN: 0135969417 
ISBN 13: 9780135969410 
Call No: 658.834 SCH 
 1 
Basic Marketing Research (The Dryden Press series in marketing) 
Edition: 3 
Year: 1995 
ISBN: 0030983673 
ISBN 13: 9780030983672 
Call No: 658.83 CHU 
 1 
Brand Position 
Year: 1993 
ISBN: 0074624016 
ISBN 13: 9780074624012 
Call No: 658.827 SUB 
 1 
Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion 
Year: 2001 
ISBN: 0749433515 
ISBN 13: 9780749433512 
Call No: 658.827 IND 
 1 
Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) 
Edition: 1 
Year: 1999 
ISBN: 1578511445 
ISBN 13: 9781578511440 
Call No: 658.827 HAR 
 1 
The Best of Branding: Best Practices in Corporate Branding 
Edition: 1 
Year: 2003 
ISBN: 0071403299 
ISBN 13: 9780071403290 
Call No: 658.827 GRE 
 1 
Emotional Branding: The New Paradigm for Connecting Brands to People 
Edition: 1st 
Year: 2001 
ISBN: 1581150784 
ISBN 13: 9781581150780 
Call No: 658.827 GOB 
 1 
Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (Bh Marketing Series) 
Year: 1992 
ISBN: 0750606606 
ISBN 13: 9780750606608 
Call No: 658.827 DEC 
 1 
Brand Warfare: 10 Rules for Building the Killer Brand 
Edition: 1st 
Year: 2001 
ISBN: 0071362932 
ISBN 13: 9780071362931 
Call No: 658.827 DAL 
 1 
The eMarketplace: Strategies for Success in B2B eCommerce 
Edition: 1st 
Year: 2000 
ISBN: 0071361235 
ISBN 13: 9780071361231 
Call No: 658.84 RAI 
 1 
Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing 
Edition: 1st 
Year: 2000 
ISBN: 0071357750 
ISBN 13: 9780071357753 
Call No: 658.84 NEW 
 1 
Strategic Marketing Planning and Control (Cim Student) 
Year: 1999 
ISBN: 0750644826 
ISBN 13: 9780750644822 
Call No: 658.84 ENS 
 1 
Consumer Behaviour: Instructor's Manual 
Edition: Seventh edition 
Year: 1999 
ISBN: 013084697X 
ISBN 13: 9780130846976 
Call No: 658.8342 SCF 
 1 
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