Consumer Behaviour: Basic Findings and Management Implications

Type
Book
Authors
Gerald Zaltman
Melanie Wallendorf
 
ISBN 10
0471094285 
ISBN 13
9780471094289 
Category
Unknown  [ Browse Items ]
Publication Year
1981 
Publisher
John Wiley & Sons Inc 
Pages
582 
Subject
Consumer behaviour 
Number of Copies
1 
Accession‎ No Call No Availability
764 658.834 ZAL   Yes

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