Retailing (Mcgraw Hill/Irwin Series in Marketing)
Type
Book
Authors
ISBN 10
0256120021
ISBN 13
9780256120028
Category
Unknown
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Publication Year
1994
Publisher
Pages
704
Subject
Retail trade -- Management.
Description
Retailing, 6e paves the way for some of the most diversified career opportunities available in today's and tomorrow's marketplace. The latest edition introduces a "how to" approach to the dynamic world of retailing with a strategic planning and marketing focus that make study rewarding for both career-oriented students and instructors. The text covers all critical issues for anyone pursuing a retail career as an owner, manager, or employee. The authors relate a pragmatic point of view without sacrificing the conceptual and analytical foundation necessary for a complete introduction to the field. - from Amzon
Number of Copies
1
