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  Title Copies
Marketing Mistakes and Successes (25th Anniversary Edition) 8th Edition 
Edition: 8 
Year: 2000 
ISBN: 0471370606 
ISBN 13: 9780471370604 
Call No: 658.8 HAR 
 1 
Differentiate or Die: Survival in Our Era of Killer Competition 
Edition: 1 
Year: 2001 
ISBN: 0471028924 
ISBN 13: 9780471028925 
Call No: 658.8 TRO 
 1 
Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers 
Edition: 1 
Year: 2004 
ISBN: 0471467618 
ISBN 13: 9780471467618 
Call No: 658.8 ZAB 
 1 
Accounting: Building Business Skills 
Edition: 2 
Year: 2005 
ISBN: 0470806141 
ISBN 13: 9780470806142 
Call No: 657.044 ACC 
 1 
22 Irrefutable Laws of Advertising: And When to Violate Them 
Edition: 1 
Year: 2006 
ISBN: 0470821868 
ISBN 13: 9780470821862 
Call No: 659.1 NEW 
 1 
Strategic Market Management (Strategic Market Managment) 
Edition: 5 
Year: 1998 
ISBN: 0471177431 
ISBN 13: 9780471177432 
Call No: 658.8 AAK 
 1 
Financial Accounting: Tools for Business Decision Making with Annual Report, 2nd Edition 
Edition: 2 
Year: 2000 
ISBN: 0471347744 
ISBN 13: 9780471347743 
Call No: 657.2 KIM 
 1 
Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing 
Edition: 1st 
Year: 2000 
ISBN: 0071357750 
ISBN 13: 9780071357753 
Call No: 658.84 NEW 
 1 
Brand Warfare: 10 Rules for Building the Killer Brand 
Edition: 1st 
Year: 2001 
ISBN: 0071362932 
ISBN 13: 9780071362931 
Call No: 658.827 DAL 
 1 
Strategic Marketing Management, Second Edition (Butterworth-Heinemann Marketing Series) 
Edition: 2 
Year: 1997 
ISBN: 075062244X 
ISBN 13: 9780750622448 
Call No: 658.8 WIL 
 1 
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