22 Irrefutable Laws of Advertising: And When to Violate Them

Type

Book

Authors

Michael Newman

ISBN 10

0470821868

ISBN 13

9780470821862

Tags

Advertising, Sales & Selling, Accounting

Description

This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today. - from Amzon

Number of Copies