CIM Coursebook 99/00: Marketing Environment, Fifth Edition (CIM Student Workbook: Certificate)
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Type
Book
Authors
ISBN 10
0750643684
ISBN 13
9780750643689
Category
Unknown
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Publication Year
1999
Publisher
Pages
336
Subject
Marketing.
Tags
Description
The Marketing Environment is specifically developed and written for students studying for the Marketing Environment module of the CIM Certificate. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications. It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly meet the CIM's requirements.The book includes uniquely valuable material for the serious CIM student including · Recent examination papers· Glossary of key terms· Highly interactive text with questions, activities and highlighted key points· The ONLY workbooks to include the CIM senior examiners own specimen answers and examination reports Officially endorsed by the CIM Designed specifically for the new September 1999 syllabusApproved by the CIM Chief Examiner - from Amzon
Number of Copies
1
Library | Accession No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 621 | 658.8 OLD | 1 | Yes |