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Page 10 of 81
Title
Authors/Editors
Publisher
Type
Copies
Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (Bh Marketing Series)
Year
:
1992
ISBN
:
0750606606
ISBN 13
:
9780750606608
Call No
:
658.827 DEC
Leslie de Chernatony
Leslie de Chernatony
Malcolm McDonald
Butterworth-Heinemann
Books
1
The Marketing Audit: Translating Marketing Theory into Practice (The Marketing Series : Practitioner)
Year
:
1993
ISBN
:
0750617063
ISBN 13
:
9780750617062
Call No
:
658.8 MCD
Malcolm McDonald
John Leppard
Butterworth-Heinemann
Books
1
Relationship Marketing: Bringing quality, customer service and marketing together (CIM Professional Development Series)
Year
:
1993
ISBN
:
0750609788
ISBN 13
:
9780750609784
Call No
:
658.8 CHI
Martin Christopher
Adrian Payne
David Ballantyne
Butterworth-Heinemann
Books
1
Managing Business Ethics (Management Readers)
Year
:
1994
ISBN
:
0750606630
ISBN 13
:
9780750606639
Call No
:
174.4 DRU
Butterworth-Heinemann
Books
1
Practice of Advertising, The, Fourth Edition (Marketing Series)
Edition
:
4
Year
:
1995
ISBN
:
0750622393
ISBN 13
:
9780750622394
Call No
:
659.1 PRA
Norman Hart
Butterworth-Heinemann
Books
1
Copywriting (Marketing Series. Practitioner)
Year
:
1997
ISBN
:
075063510X
ISBN 13
:
9780750635103
Call No
:
659.132 ALI
Moi Ali
Butterworth-Heinemann
Books
1
Cybermarketing: How to use the Internet to market your products and services (Physiotherapy Practice Explained)
Year
:
1996
ISBN
:
0750628480
ISBN 13
:
9780750628488
Call No
:
658.8002 BLK
Matthew Bickerton
Pauline Bickerton
Upkar Pardesi
Butterworth-Heinemann
Books
1
CIM Coursebook 01/02 Strategic Marketing Management: Planning and Control
Year
:
2001
ISBN
:
0750653132
ISBN 13
:
9780750653138
Call No
:
658.8 MEE
Helen Meek
Richard Meek
Butterworth-Heinemann
Books
1
CIM Coursebook 99/00: Marketing Environment, Fifth Edition (CIM Student Workbook: Certificate)
Edition
:
5
Year
:
1999
ISBN
:
0750643684
ISBN 13
:
9780750643689
Call No
:
658.8 OLD
Mike Oldroyd
Butterworth-Heinemann
Books
1
Strategic Marketing Management, Second Edition (Butterworth-Heinemann Marketing Series)
Edition
:
2
Year
:
1997
ISBN
:
075062244X
ISBN 13
:
9780750622448
Call No
:
658.8 WIL
Richard M.S. Wilson
Colin Gilligan
Butterworth-Heinemann
Books
1
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