Copywriting (Marketing Series. Practitioner)
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Type
Book
Authors
ISBN 10
075063510X
ISBN 13
9780750635103
Category
Unknown
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Publication Year
1997
Publisher
Pages
256
Subject
Advertising copy.
Description
Copywriting is the essential guide to writing good marketing copy. Not only does it address the different pieces of work that a copywriter will have to produce but it also concentrates on building confidence in the writers skills. This book *provides a step-by-step account of how to write persuasive marketing material *covers the do's and don'ts of copywriting *provides professional copywriters tips and insights *offers help with getting started and dealing with writers blockCopywriting looks chapter by chapter at the main pieces of marketing material readers will have to write, and explains how to produce the very best of each. Publicity staff, PR departments and marketing assistants will all find this an indispensible handbook. Its refreshing approach to a key area of marketing will provide inspiration even to the most experienced of copywriters.Moi Ali is director of The Pink Anglia Public Relations Company and is a member of the Institute of Public Relations. She is author of the DIY Guide to Marketing for Charities and of the DIY Guide to PR for Charities. Endorsed by the CIMStep-by-step guide to writing for marketingIncludes real-life examples of good and bad practice - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 817 | 659.132 ALI | 1 | Yes |