New Arrivals

Page 9 of 10

  Title Copies
Advertising: Its Role in Modern Marketing (The Dryden Press Series in Marketing) 
Edition: 8 
Year: 1994 
ISBN: 0030767520 
ISBN 13: 9780030767524 
Call No: 659.1 ADV 
 1 
International Marketing: A Strategic Approach to World Markets 
Edition: Rev Sub 
Year: 1982 
ISBN: 0046582401 
ISBN 13: 9780046582401 
Call No: 658.848 MAJ 
 1 
Consumer Behaviour 
Edition: International 8 Revised Ed 
Year: 1995 
ISBN: 0030153379 
ISBN 13: 9780030153372 
Call No: 658.8342 ENG 
 1 
Consumer Behavior and Marketing Action 
Edition: 3rd 
Year: 1987 
ISBN: 0534075304 
ISBN 13: 9780534075309 
Call No: 658.8342 ASS 
 1 
Basic Marketing Research (The Dryden Press series in marketing) 
Edition: 3 
Year: 1995 
ISBN: 0030983673 
ISBN 13: 9780030983672 
Call No: 658.83 CHU 
 1 
Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) 
Edition: 1 
Year: 1999 
ISBN: 1578511445 
ISBN 13: 9781578511440 
Call No: 658.827 HAR 
 1 
Emotional Branding: The New Paradigm for Connecting Brands to People 
Edition: 1st 
Year: 2001 
ISBN: 1581150784 
ISBN 13: 9781581150780 
Call No: 658.827 GOB 
 1 
Exploring Market Resrch Im/TB 
Edition: 6th 
Year: 1997 
ISBN: 0030187796 
ISBN 13: 9780030187797 
Call No: 658.8 ZIK 
 1 
Behavioural Aspects of Marketing 
Year: 1983 
ISBN: 0434923001 
ISBN 13: 9780434923007 
Call No: 658.8 WIL 
 1 
The Economist pocket guide to marketing 
Year: 1986 
ISBN: 0631153640 
ISBN 13: 9780631153641 
Call No: 658.8 THO 
 1 
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