Industrial Marketing: Cases and Concepts
Type
Book
Authors
ISBN 10
0134615093
ISBN 13
9780134615097
Category
Unknown
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Publication Year
1983
Publisher
Pages
610
Subject
Industrial marketing -- Case studies.
Description
This case book in industrial marketing focuses on the marketing strategies in a wide range of industrial companies, confronting typical problems that industrial markets face, and offering insight into how industrial buyers make purchase decisions. The book has realistic case studies (thoroughly tested on Harvards's MBA program) - from Amzon
Number of Copies
1
