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Title
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Publisher:
South-Western College Pub
[
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]
Page 2 of 2
Title
Authors/Editors
Publisher
Type
Copies
Advertising, Promotion and Supplemental Aspects of IMC
Edition
:
5
Year
:
1999
ISBN
:
0030211131
ISBN 13
:
9780030211133
Call No
:
658.8 SHI
Terence A. Shimp
South-Western College Pub
Books
1
Essentials of Marketing
Edition
:
2
Year
:
2000
ISBN
:
0324043767
ISBN 13
:
9780324043761
Call No
:
658.8 LAM
Charles W. Lamb
Joseph F. Hair
South-Western College Pub
Books
1
Marketing with Student CD-ROM
Edition
:
6th
Year
:
2001
ISBN
:
0324125674
ISBN 13
:
9780324125672
Call No
:
658.8 LAM
Charles W. Lamb
Joe F. Hair
Carl McDaniel
South-Western College Pub
Books
1
BUSINESS MARKETING MANAGEMENT,6E (The Dryden Press series in marketing)
Edition
:
6
Year
:
1997
ISBN
:
0030206332
ISBN 13
:
9780030206337
Call No
:
658.804 HUT
Hutt
Speh
South-Western College Pub
Books
2
Advertising and Integrated Brand Promotion
Edition
:
4
Year
:
2005
ISBN
:
0324289561
ISBN 13
:
9780324289565
Call No
:
659.1 GUI
Thomas O'Guinn
Chris Allen
Richard J. Semenik
South-Western College Pub
Books
1
Principles of Economics (Study Guide)
Edition
:
1
Year
:
1997
ISBN
:
0030201926
ISBN 13
:
9780030201929
Call No
:
330 MAN
MANKIW
South-Western College Pub
Books
1
1
2