Applications in Basic Marketing, 2001-2002: Clippings from the Popular Business Press

Type
Book
ISBN 10
0075610337 
ISBN 13
9780075610335 
Category
Unknown  [ Browse Items ]
Publication Year
2001 
Publisher
Pages
246 
Subject
Marketing. 
Description
A set of market clippins from popular business publications, developed to accompany the Basic Marketing and Essentials of Marketing texts. They all report intersting case studies and issues relating to topics covered in the two texts and in first marketing courses. - from Amzon 
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