The Marketing Plan Workbook

Type
Book
Authors
ISBN 10
0135585376 
ISBN 13
9780135585375 
Category
Unknown  [ Browse Items ]
Publication Year
1988 
Publisher
Pages
240 
Subject
Marketing -- Management. 
Description
Here's a complete, step-by-step blueprint for building a superior marketing plan for your products or services. In these pages, you'll find ready-to-use forms, tables, and worksheets that cover every planning function, including competitive analysis, pricing strategy, sales promotion, advertising, budgeting, forecasting, and much more. Just supply the facts, and "The Marketing Plan Workbook" virtually writes a comprehensive, tailor-made marketing plan for you. - from Amzon 
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