The New Positioning: The Latest on the World's # 1 Business Strategy
Type
Book
Authors
ISBN 10
0071147799
ISBN 13
9780071147798
Category
Unknown
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Publication Year
1995
Publisher
Pages
173
Subject
Positioning (Advertising)
Description
The coauthor of Positioning--an all-time classic among marketing books--takes positioning to the next level, providing readers with the keen insight necessary to keep companies moving onward and upward through an era in which brand allegiance is harder to hold, and consumer motives are harder to fathom than ever before. - from Amzon
Number of Copies
1
