Formulation, Implementation, and Control of Competitive Strategy
Type
Book
Authors
ISBN 10
0256216606
ISBN 13
9780256216608
Category
Unknown
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Publication Year
1997
Publisher
Pages
415
Subject
Strategic planning.
Description
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. "Formulation, Implementation, and Control of Competitive Strategy" is the softcover, text-only version of Pearce and Robinson's "Strategic Management". Pearce and Robinson present a pedagogical model for instructors who desire quantitative analysis. The financial data available here should appeal to instructors and the strong coverage of "Business Week" material provides a currency to the text. - from Amzon
Number of Copies
1