Strategic Management: Concepts and Cases (12th Edition)

Type

Book

Authors

Fred R. David

ISBN 10

0136015700

ISBN 13

9780136015703

Tags

Management, Systems & Planning, Strategic Planning

Description

KEY BENFIT: David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business. - from Amzon

Number of Copies