Selling Destinations: Geography for the Travel Professional

Type

Book

Authors

Marc Mancini

ISBN 10

0766808483

ISBN 13

9780766808485

Tags

Hospitality, Travel & Tourism, Management, Reference, Regional, Travel

Description

This work approaches geography from a travel industry perspective. It provides a look at the world's leading centres of tourism and shows how a realistic knowledge of geography can translate into sales. The text explains how to match clients to destinations and services, the key to travel industry success. In addition to providing information about travelling, destinations, lodgings and things to do, each chapter concludes with review activities where the student applies the information to hypothetical travellers and situations. - from Amzon

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